Fundamentals For Success

At Vivaro, we work wisely, passionately, and deliver exceptional results. Our Fundamentals for Success:

0. 1. Our Technology

   Our cutting-edge proprietary technology is developed and operated by a highly-skilled internal team dedicated to the success of our technology platforms, networks and software. Our technology is used across all of our products and services, which allows us to provide superior value to our consumers and a strong foundation to expand into new products and services. 

0. 2. Our Direct Store Distribution Network

   Vivaro’s unique Direct Store Distribution (DSD) serves more than 60,000 retailers nationwide through offices strategically located in every major Hispanic market. We built the largest Hispanic distribution network in the United States servicing the hard-to-reach independent grocers, bodegas, tiendas, carnicerias and other locations where our consumers live, work and shop. As leaders in sales, merchandising and marketing, we control the point of sale. We directly connect with our consumers at multiple touch-points and maintain highly personalized relationships with our retailers.

0. 3. Our Consumer Centric Focus

   Our consumers inspire us and we are here to serve them.  This commitment to our consumers and our deep understanding and appreciation of the Hispanic community drives every aspect of our business.  This results in highly relevant products and services that improve the quality of our consumer’s lives and earn their loyalty to us.

0. 4. Our Scale & Scope

   Vivaro’s global presence creates a substantial advantage that results in tremendous economies of scale and efficiencies. Our positioning at the local level enables us to customize services to meet the needs of consumers in each market, and to quickly respond to changes in the competitive marketplace. We meaningfully connect with our consumers one-to-one at grass roots and other local events, increasing their loyalty to our products and strengthening our brands.